Cannes Lions

PROMOTION USE LESS PAPER

PUBLICIS, Milan / CESVI / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

The idea was to show a very simple way to save paper.

Outcome

The postcard was memorable, the client was satisfied of this result because within one week, it was completely out of stock. It created an echo over other communication media and most importantly, gave an opportunity to sensibilise people. It became collectable.

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