Cannes Lions

PROMOTIONAL PACKAGING

LEO BURNETT IBERIA, Madrid / HARLEY DAVIDSON / 2010

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Overview

Entries

Credits

Overview

Execution

Solution:We realised that the shopping bags were not made for Harley’s famous Electra case.So what did we do? We 'Electrazised' the bag.

Outcome

People were asking for extra bags. We had to re-print more bags only 5 days after launching the first ones.

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