Cannes Lions
LEO BURNETT IBERIA, Madrid / HARLEY DAVIDSON / 2010
Overview
Entries
Credits
Execution
Solution:We realised that the shopping bags were not made for Harley’s famous Electra case.So what did we do? We 'Electrazised' the bag.
Outcome
People were asking for extra bags. We had to re-print more bags only 5 days after launching the first ones.
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