Cannes Lions

PROPEL FITNESS WATER

ELEMENT 79 PARTNERS, Chicago / GATORADE / 2003

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Staking their claim as the leader of the burgeoning Fitness Water category, Propel's "Surfaces" is a visual interpretation of "water as active as you." Drips fall from the sky and splash into athletes, performing in their actual environments. Truly, "it's how Gatorade does water."

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