Easy queuing with Autonomous Drive technology ProPILOT.

Nissan who aims to spread the use of Autonomous Driving focused on the most familiar congestion in daily life: queuing. They developed special chairs for queuing using an Autonomous Drive technology ‘ProPILOT’ that reduces the stress of traffic congestions. This idea sparked news globally, instantly spreading the benefit of Autonomous Driving.

STEP1: Announced the launch of ProPILOT CHAIR and called out for entries online for stores.

STEP2: Installed the chairs in stores (registered online).

STEP3: ProPILOT CHAIRS are now used as a brand asset of NISSAN in CES or other exhibitions.

/Media Budget:0 USD

/Earned Media Value in Japan: 7,400,000+ USD

/Twitter impression: 2,410,000,000+ imp

/The ProPILOT equipped model became the best seller in 2016.