NISSAN supports the NBA JAPAN GAMES.

It is the world's most prestigious game, with over 60,000 arena spectators and fans from around the world watching the live broadcast in a frenzy.

We set out to showcase Nissan's technology to fans and to instill an image of an innovative brand.

But no one is interested in the commercials that play between games. They don't remember that logo on the court. We had to think disruptively, to turn Nissan technology into content, and give the fans watching the game a brand experience they would never forget.