Cannes Lions
OGILVY & MATHER INDONESIA, Jakarta / KONIMEX PHARMACEUTICAL LABORATORIES / 2005
Overview
Entries
Credits
Description
To dramatise the product benefit of maintaining solid, strong bones. We reveal a large, very angry wife stomping on the back of her skinny husband instead of massaging him as she complains agressively about her neighbour. Surprisingly he tolerates this in complete comfort to strongly endorse the product.
Similar Campaigns
12 items