Protect. Equalize. End. Improve.

The goal of ONE HUNDRED is to help non-profits achieve these missions with 100% impact by working together. We thought it was fitting to create a visual identity and logo that mirrored this goal. So we created a symbol each for protect, equalize, end and improve, combining them together for a strong and meaningful logo.

We use these symbols—circle, equal sign, slash, arrow—wherever the brand appears, associating them with images related to each mission. We protect a polar bear with a circle. Celebrate a married couple with an equal sign. Signal our resolve with an end sign over a drought-ridden landscape. And point the way towards a better tomorrow.

Whether it’s in our powerful introductory video or on our website and other promotional materials, we share the power of collaboration and the strength of together. For 100% impact.

How can we address all the needs of non-profits in a single logo? What do we name a company that provides so many different services? How do we provide clear understanding of impact?

By exploring the universal symbols that people already associate with the missions of non-profits, we found visuals that resonate with our audience that can be used in a new and ownable way. And by creating a name to tell exactly what we provide—One Hundred percent impact, One Hundred percent of the time—we made sure the brand’s appeal hit home.

Finally, the sharp, powerful visuals of the brand communicates the power of impact. Impact makes a statement. Impact makes a difference. Impact that changes lives.

We integrated our initiatives across a wide array of channels, including a website (onehundredagency.com), corporate collateral, signage, sales materials and internal communications—spreading the power of ONE HUNDRED across the world.

As a consortium, we can do things most individual agencies and philanthropic organizations could only dream of. Campaigns for every medium. Cutting edge digital experiences for every device. The right message at the right time and the right place. We are experts at helping even the most fractured organization re-align, re-focus, and re-discover the right way to mold public perception of a cause.

Whether we deal with dollars, donors or digital dialogue, we believe in proof as well as passion. Our member agencies have an impressive track record of driving concrete results for non-profits across the globe—265 non-profit clients served each year, and counting.

By pooling resources and using the best minds to offer the most streamlined services available to clients, we’ve helped nonprofits like UNICEF and Heifer International come ever closer to reaching 100% impact, driving life-changing philanthropic work all over the globe.