Cannes Lions

Protect Freedom of Expression in Sickness and in Health

KONTOR REYKJAVíK, Reykjavik / AMNESTY INTERNATIONAL / 2021

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

By combining the mask with the strong hand, that are known to hold back the freedom of expression, we make the message much stronger now during the Covid19. The hand fits perfectly in the folded mask and makes it real.

Of course the main colors are black and yellow to make the picture more dynamic and then referring directly to Amnesty.

This simple yet impactful short messages makes this picture/ad more powerful!

Freedom of expression must never be weakened!

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