The iconic baby photography we have paid homage to in our campaign is extremely famous, especially in the mid 90’s where all Australians would have at some point seen or owned a piece or series of this photography on calendars, greeting cards, coffee table books.

The photographers’ imagery that we used as inspiration captures the beauty, purity and vulnerability of children embodying the belief that children must be “protected, nurtured and loved”. Although, instead of cute babies our photographs featured angelic adults who also deserve to be protected.