In order to promote the anti-bacterial power of Protex, we scattered rubber gloves in public places and places with high circulation of people. The gloves were attached to objects which people usually touch, highlighting the fact that it´s impossible to avoid contact with bacteria on our day-by-day and that we don´t have protection equipments such as gloves. But, with Protex, we are always protected.We used as media channels, at places with high flow of people, the main places where people put their hands. Places that are unusual and with high visibility so that the message and the rubber gloves were clearly seen: weights at fitness centres, handles on buses, doorknobs.

The gloves were part of a group of media activities that raised the sales volume in 2% and helped consolidate the leadership of the product in the antibacterial soap category. People started to realise that bacteria are everywhere and that they don´t need to use protection equipment. Just always wash hands with Protex.