The idea was to show the functional benefit by demonstrating its claim – strong teeth helps. Around 300 paper clips made in the form of dentures were distributed at Chemist Shops and Dental Clinics all across Delhi.

The clips were retained and used at all the dental clinics. Protex Happydent was stocked at most of the chemists and dispensaries. Protex Happydent has got more acceptance in the dentist fraternity than any other gum. Consumption of Protex Happydent has increased across all age groups.