The #ReinventMindsets Proud Portrait campaign is an effort to empower the LGBTQ community by urging them to bring their true selves to work. The campaign challenges and champions the ever-evolving vision of the “classic family”, while also highlighting a truth for the LGBTQ community- sometimes one can’t bring their personal life into the workplace. The one-size-fits-all family dynamic is changing so should the way we understand and imagine the quintessential “family portrait”. The campaign serves as a progressive, larger statement about changing a world- and how the LGBTQ community seamlessly fits into it.

Proud Portraits debuted through a partnership with Out in Tech, a non-profit that provides resources and mentorship to ensure career access for LGBTQ youth and provide web services for LGBTQ activists around the world. The spot premiered at Out in Tech’s sold-out fall fundraiser with 400+ attendees, as Out in Tech announced HP as the exclusive matching sponsor in their fall campaign. After the event, the film took off on both HP and Out in Tech’s owned social channels, with many shares from prideful employees and publications shortly thereafter. Wide press coverage was soon to follow, with praise for the film and HP’s inclusion and diversity efforts from a variety of industry publications.

As one of the first leaders in corporate America to push for same sex benefits, HP continues to draw in new LGBTQ talent through campaign efforts like Proud Portraits. The film served as far more than just a video–it acted as a catalyst for conversation about HP’s ongoing commitment to diversity and inclusion. Proud Portraits launched with a partnership with Out in Tech,a non-profit dedicated to ensuring career access for LGBTQ youth. This partnership garnered a great deal of attention for both Out in Tech and HP’s existing inclusion policies, initiatives that have led HP to be named a “Best Place To Work” for LGBTQ equality for the last 15 years. While the film itself vocalized the need for corporate America to lead in a time of uncertainty for LGBTQs,aligning with this non-profit proved a true dedication to instigating change, a sentiment that was extremely well received by the public.