Cannes Lions

PROVLIGGET (THE TEST-NOOKY)

LE BUREAU, Stockholm / SMI - SMITTSKYDDSINSTITUTET / 2013

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Young Swedes are amongst the worlds worst when it comes to the use of contraception. As the use of condoms in Sweden declines, cases of chlamydia and HIV increase.

How do you convince a generation with an apathetic attitude towards protection to listen and act upon a message they have heard so many times before? We needed to bring condom-use back into the limelight.

Thus, we created an innovative, virtual way to experience sex.

‘Provligget’, or ‘Test-Nooky’, is an app that allows you to ‘test’ sex with your Facebook friends. Through the app, you can send ‘sex-vites’ to your friends and, if they’re keen, you both record some moaning and groaning, which are then mixed together. Think of it as a social sexual symphony.

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