Cannes Lions

PRUCALL CALL CENTRE

BBDO BANGKOK / PRUDENTIAL / 2007

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OVERVIEW

Outcome

It was really hard to miss the live protesting ears as a direct mailer. 92% of the invited journalists and bankers turned up for the launch party. The rest we heard went to a lingerie fashion show next door. We got really good media coverage for the launch event. Even a few reputed magazines wrote special articles on, how well the ear mascot idea worked.

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