Microsite 1,062 Microsite visits 1,422 Page impressions 945 Absolute unique visitors Conversion rate: approx. 17.2%Bluetooth pillar 45,159 Download requests sent 2,355 Successful Bluetooth downloads 5.21% Response rate SMS 3,162 SMS sent 2,758 successful DownloadsWe had no concrete plan objectives. IKEA wanted to test mobile marketing acceptance and efficiency within one IKEA store. The campaign and the encouraging results received high attention within IKEA International.