Psychography is a technique belonging to the religion “Spiritualism”.

It’s a form of communication between spirits and living people, where a spirit embodies or sends a message through a live human (called "medium") who writes a letter for him.

In Brazil, people don’t have the habit of declaring themselves as organ donors. And the family, due to religious or superstitious beliefs, ends up not donating their relative’s organs. This increases the waiting line for transplants.

This ad is a plea. With the help of a spiritualist medium, we searched for psycographed texts (written testimony of someone who has passed away) that witnessed in favor of organ donations, so that people are made aware that donating organs is the best choice one can make while still alive.