Chamisul of HITE-JINRO Group implemented a viral marketing campaign by starring the world-star Psy in commercial videos, and viewers engage in the viral marketing campaign.

The videos featured unique, interesting ways of drinking Soju with different shot names, which was released last February on Youtube. The shot styles include “respect shot” in the presence of parents or superiors, “salute shot” that mimics soldiers’ salutation, and “chopstick shot” to pick up a Soju glass with chopsticks. The 11 videos well show a unique drinking culture of Korean people.

The campaign asked viewers to vote for the best video, and linked mobile and web contents for viewers to upload UCC video.