Cannes Lions

PUB

TBWA\THAILAND, Bangkok / THAI HEALTH PROMOTION FOUNDATION / 2013

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Government research reveals that irresponsible drinking in Thailand is responsible for 90% of road deaths and high casualties from alcohol-related diseases, producing 150,000 million Baht worth of economic damage annually. Because of this, Thai Health Promotion Foundation wants to warn the public that every form of giving alcohol including serving, inviting and selling, contributes to creating deadly disasters for the lives of the Thai people.

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