The first step was convincing the Publicans at the Old Hepburn Hotel in Victoria to turn off the beer taps for a long weekend, something that had never happened in over 100 years.

In return, Schweppes would provide all the tools, ingredients and training needed to make cocktails for their thirsty customers.

The Pub With No Beer perfectly captures the reactions of the colourful local regulars, bar staff and a visiting Bikie Gang, when they find out their usual stubby has been replaced with a freshly made cocktail.

Over the weekend, more than 3,000 cocktails were served and the conversion rate was 99.9%. (But you shoulda seen the 0.1%…)