Cannes Lions
QG PROPAGANDA, Sao Paulo / MAPFRE / 2012
Overview
Entries
Credits
Description
We see a close up of a girl’s face. Everything is black around her.A cell phone comes in slow motion from the corner and crashes against the girl’s face. The phone glass explodes and spreads across the screen. The girl’s face becomes all distorted as if she were in a car accident.A text is typed on the screen, like a cell phone text message, saying: Don’t text and drive.
Outcome
Since this was a public awareness campaign, we are not able to quantify how many people stopped texting and driving. Since it’s illegal to do it, and subject to heavy fines, no one will admit that they used do it in the first place. However, we received a large number of compliments from our clients.
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