Cannes Lions

PUBLIC AWARENESS

QG PROPAGANDA, Sao Paulo / MAPFRE / 2012

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Overview

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Credits

Overview

Description

We see a close up of a girl’s face. Everything is black around her.A cell phone comes in slow motion from the corner and crashes against the girl’s face. The phone glass explodes and spreads across the screen. The girl’s face becomes all distorted as if she were in a car accident.A text is typed on the screen, like a cell phone text message, saying: Don’t text and drive.

Outcome

Since this was a public awareness campaign, we are not able to quantify how many people stopped texting and driving. Since it’s illegal to do it, and subject to heavy fines, no one will admit that they used do it in the first place. However, we received a large number of compliments from our clients.

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