Solution:Billboard? Newspaper? Magazines? The campaign chose the media with 100% range: the streets.

A street artist was hired to paint elements of the city with educational messages. Artistic interventions were made on posts, benches, streets and walls on the most visited places of the city. The alternative action resulted on billboards, magazines and other advertising pieces.

Results:The campaign execution stopped the city and later, it turned into constant subject at bars, markets and squares. Besides that, the campaign added colours to the once known gray city.

The artistic inteventions generated a large amount of free media, specially on newspapers, some TV shows and several websites.A campaign which made the city fight drugs using the city itself.