Cannes Lions

PUBLIC AWARENESS MESSAGE

DENTSU TOHOKU, Sendai / ADVERTISING COUNCIL / 2003

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A young man throws a bag of rubbish in a gutter. His conscience, represented as Namahage, gets the better of him and he picks up the rubbish. A young lady's travelling on public transport when her mobile phone rings. She starts talking very loudly and then sees all of the people on the train as Namahage she quickly turns her phone off.

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