MTV created a campaign to remind people to use condom and stay alive. For that, we developed a mobile game to support the message in a fun and playful way. The idea of the game is that if you don’t have a condom, wank it. This is how it works: There’s an illustration of a penis and using the motion sensor you shake the mobile as if you’re wanking. As soon as you reach an orgasm the cum travels meters up. The stronger you shake, the higher it goes, the better the score. Than you can share the score with your friends. Also, if you don’t want to wank anymore, you have access to the Brazilian health hotline to know the nearest hospital and get free condoms.

As the public of MTV is open minded, the app was very acceptable and the message was clear, if you don’t have a condom, wank it.