Cannes Lions

PUBLIC SERVICE

BRUNNER, Pittsburgh / CARE / 2014

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Overview

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Credits

Overview

Execution

Our ambient execution combines a disruptive visual with a powerful message in the streets of major cities. The first such installation in Atlantic Station, Atlanta, coincided with the busy holiday shopping season and with the campaign launch. CARE Package boxes were placed at the bottom of streetlights in nine locations, creating the appearance that they’re coming out of the boxes. The message on the box reinforced our campaign message to “Deliver Lasting Change”. It encouraged the public to help provide essentials like electricity to disaster victims around the world – and a QR code on the CARE Package directed them to a donation home page.

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