To create awareness about the importance of eye donation on the occasion of World Sight Day.

The solution came from a simple insight that a pair of eyes infuses life into the most mundane things. This was demonstrated in a booklet that presented our message in an engaging manner. We mailed the booklet to benefactors and volunteers of NAB (India). The eye stickers got them involved in creating their own message and sharing it with others. This led to a higher degree of participation and interest in the cause.

NAB (India) received thousands of applications from individuals who came forward to pledge their eyes. The National Eye Donation Helpline registered a significant increase in the number of calls post this activity.