Cannes Lions

PUBLIC SERVICE ADVERTISING FOR OLYMPIC GAMES 2008

MASS MEDIA & UNIVERSAL INTERNATIONAL ADVERTISING COMPANY, Beijing / CHINA CENTRAL TELEVISION (CCTV) / 2008

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Overview

Entries

Credits

Overview

Execution

We kept thinking about how to dig out the pure, simple, original spirit of the Olympic Games. The Olympic Games belong to humans. So we came to the conclusion of babies, the very beginning of humans.Therefore, we choose the image of infants to stand for the initial humanity and combine the movement of athletes with the movement of babies to reveal the aspiration and the pursuance towards the future. A group of infants can represent the connotation that humankind has the same dream. We can deeply experience the connotation of “One World, one dream” by the clear creative.

Outcome

Audiences were extremely impressed. They said online that they hadn't realized just how wonderfully 'applause' speaks to all civilizations. We received a great response from audiences and from the client and have since gained many more clients who all loved the ad. It was a very exciting result.

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