Cannes Lions
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / AIDS FOUNDATION / 2009
Overview
Entries
Credits
Execution
The Creative Solution:A Radio Event that was interactive and got listeners to act immediately.On World Aids Day, December 1st, at 7:59 AM, the highest rating time of the day we made all radio stations in the country simultaneously broadcast the same spot.