Cannes Lions

PUBLIC SERVICE: AIDS AWARENESS

SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / AIDS FOUNDATION / 2009

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Overview

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OVERVIEW

Execution

The Creative Solution:A Radio Event that was interactive and got listeners to act immediately.On World Aids Day, December 1st, at 7:59 AM, the highest rating time of the day we made all radio stations in the country simultaneously broadcast the same spot.