Cannes Lions
THE FOUNDATION FOR A BETTER LIFE, Denver / FOUNDATION FOR A BETTER LIFE / 2006
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A new student faces the toughest test of her first day at school - finding a seat in a cafeteria crowded with people who are already friends. As she looks around, she spots an empty seat at a table with five other girls. However when she asks to sit down, they say "New girl!" and get up, leaving her by herself at the table. Another girl, sitting near by, sees this happen. She "reaches out" by picking up her tray and sitting down across from the new student, extending friendship. The PSA is accompanied by the hit song "Beautiful."
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