Cannes Lions

PUBLIC TRANSPORT

DUVAL GUILLAUME MODEM, Antwerp / DE LIJN / 2012

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To stress that during sales it's difficult to find a parkingspace in the city and that it is smarter to park in the outskirts and then to take the bus, public transport company De Lijn literally sought a place to park their commercial in the outskirt of commercial block. In a few 5 second spots, placed randomly in between other commercials we hear two people trying to find a space to “park” the commercial. Finally, we hear them find enough space when we arrive at the end, the outskirt, of the commercial block.

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