FCB-ULKA ADVERTISING, Mumbai / IDEAL BOOK COMPANY / 2014
Books are looked on as boring. People would prefer watching a movie to reading a book. So we decided to entice our target audience by visually representing the immediate benefits of reading a book.
To entice our target audience, we decided to visually represent the immediate benefits of reading a book.
No specific data available, however the poster was very well received by the target audience and it created a new perception and increased footfalls in the store for ideal book company.