We created a way for people to capture and develop their varied opinions of sustainability in a unique way that meant every person could get a hands-on understanding of how important sustainability is to our client.

Once users generated content, the content created the foundation for a series of collaborative events.

16 new Puma ambassadors actively participated in the campaign. They tweeted, updated their blogs and Facebook profiles and spread the word every way they knew how.

The result was a series of smaller events that led up to one big public-facing event where hundreds of people paid a fee of R150 to engage and interact with the brand.