Cannes Lions
CIRCUS DF, Mexico City / PUMA / 2012
Awards:
Overview
Entries
Credits
Execution
How did it work?At the press of a button, the customer received a ticket with their exact time of entrance. The faster they bought their Faas500, the higher the discount they received. Another button marked the completion of their purchase and the discount earned.
Outcome
118 people saved 63,720 pesos in 372 minutes. The fastest sneakers are meant for the fastest people.
Similar Campaigns
12 items