Cannes Lions

PUMA FAAS

CIRCUS DF, Mexico City / PUMA / 2012

Awards:

1 Silver Cannes Lions
1 Shortlisted Cannes Lions
Film
Film
Film
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Overview

Entries

Credits

OVERVIEW

Execution

How did it work?At the press of a button, the customer received a ticket with their exact time of entrance. The faster they bought their Faas500, the higher the discount they received. Another button marked the completion of their purchase and the discount earned.

Outcome

118 people saved 63,720 pesos in 372 minutes. The fastest sneakers are meant for the fastest people.

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