Cannes Lions

PUNTO TJET

LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2012

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Overview

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Credits

Overview

Description

Advertise the Punto T-Jet with the new integrated voice command GPS.

Execution

It all started with the concept, 'When everything is the same, you're lost', which featured the product in a real and present way in people's lives. From this, we studied forms and visual readings that would translate this concept.

Outcome

The campaign had a strong impact in the ways in which it was transmitted. In all of these consumers sought the idea’s outcome always proven by the modern and different look.

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