Cannes Lions

PUR BRANDED CONTENT

@radical.media, New York / PROCTER & GAMBLE / 2010

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"Summit on the Summit: Kilimanjaro," follows actors Jessica Biel, Emile Hirsch and Isabel Lucas along with musicians Kenna, Lupe Fiasco and Santigold as they attempt to make it to the top of Mount Kilimanjaro, the highest peak in Africa. The film will take audiences on a once-in-a-lifetime adventure, exposing them to new knowledge and engaging them in the struggle to address and solve the global clean water crisis."Summit on the Summit: Kilimanjaro" would not have happened without the generous support of its partners, which include HP, the official technology partner, PUR Water Filtration, who provided water filtration solutions, Windows 7, as the official Expedition Software, First Ascent by Eddie Bauer, who outfitted the entire climb, and REVO, the official eyewear. All funds raised by SUMMIT ON THE SUMMIT: Kilimanjaro will be managed and distributed through the United Nations Foundation, the project's charitable advisors.

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