NIVEA wanted to tell people about its Pure& Natural range. So we created the Pure & Natural Trail: an online adventure across four magical landscapes.

Along the way people could interact with their environment in innovative ways, like by blowing into their microphone to scatter dandelion seeds. Plus they could discover free samples, win entries into competitions and share a photo of their journey on Facebook – all while learning about the range.

The site was a huge success. It received over 130,000 unique visitors, 2,900 Facebook likes and an average engagement time of 4 minutes and 31 seconds.