Cannes Lions
DADDY, Gothenburg / GARNIER L'OREAL / 2005
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When Garnier chose to promote their new product for teenage skin digitally, they did it on the biggest chat community in Sweden. Putting red spots on all the faces, initially without any given sender, surely created interest enough in the three-step-rocket, where the product ends the campaign by showing itself in action, making the people look good again. A warm and humorous way of both showing USP and, literally, being in the face with the message.
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