Cannes Lions

PURE SPORT BAR SOAP

WIEDEN+KENNEDY, Portland / OLD SPICE / 2013

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Description

In the tradition of so many classic soap commercials, we heralded the arrival of the most manly bar soap ever by singing the good
news in extremely manly, yet incredibly informative, musical jingles. All this to let the world know that Old Spice bar soap is ... 'The Bar Soap You’ve Been Smelling For'.

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