Whiskas exists to make all cats purr more, but sadly many anxious cats end up in shelters and when they’re deemed too anxious to be adopted, they are put down.

So we created Whiskas Shelter Sounds, a unique playlist of branded music that uses composition techniques scientifically proven to calm anxious cats.

Whiskas commissioned National Symphony musician David Teie to compose music scientifically proven to calm anxious cats. The music uses frequencies that appeal to cats and comforting sounds they recognise from being in the womb. We turned this into music and played it to cats in shelters across the world, calming 25,000 cats a week and rehabilitating them so they could find loving homes. All music was original. It was composed specifically for the project and with a view to calm anxious cats.