Cannes Lions

PUSH-TO-TALK MOBILE PHONES

OGILVY INTERACTIVE ARGENTINA, Buenos Aires / MOTOROLA / 2006

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Description

The technology Push-to-Talk (PPT) is similar to a walkie talkie experience. This means fast one to one or one to group communications. In order to show how easy it is to communicate by only pressing a button, we decided to invite users to live through a number of terrible experiences with buttons.

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