These two briefs had one common, very important point — the target audience. The fans of Sansara and the customers of Siamm-Siamm are the same people. We decided to combine these projects.

The music video, which Sansara didn’t spend a penny on, became the most viewed video in the band’s history and entered music-channel video rotations.

Siamm-Siamm saw a 31% increase in the number of first purchases and instantly became one of the more popular fashion stores in the city.