In order to effectively distribute 'quattro® screensaver' we came up with a place,age and keyword targeting strategy. Through main advertisement medias such as Naver, Daum and Google etc, we maximized the influx of targets. Also, if you download the screensaver, your personal facebook will automatically upload the news saying that you have installed the screensaver. This allows the campaign to go viral and conducts an additional influx of targets.

About 350,000 screensavers have been downloaded, over 20 people had applied for test-driving. Through SNS and personal blogs they have also been independently distributed. Downloaded screensavers are installed in each PC and they have been used as communication media between the brand and consumers. A winter version of the screensaver has been additionally distributed with positive responses.