We created Mo’s Moustache Emporium: The world’s first free moustache shop.

Located on Charlotte St, London, our shop provided free shaves and moustache styling using only the Wilkinson Sword Quattro Titanium Precision, for anyone taking part in Movember.Based on the sales figures of the existing Barber’s shop that we took over, we predicted 150 individual shaves in the month; a 30% increase on the normal footfall for November.Supporting the shop, we also created a ‘virtual’ Mo’s online that created a place for our target to visit digitally if they were unable to visit the real-life store.

Activity reached over 22.8 million people.Advertising value equivalent of over £96,000.PR value equivalent of over £288,000.A 30% increase in the number of shaves was predicted equaling 150 Mo services. By the end of the month we had reached an enormous 745 shaves.

28 pieces of branded coverage (to date) across national, regional & lifestyle media (print, online and broadcast).