Cannes Lions
PALMARNOLD COMMUNICATIONS, Montreal / FEDERATION DES PRODUCTEURS DE VOLAILLES DU QUEBEC / 2007
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Description
The task was to get women from Quebec between 24-54 years old to eat more chicken by showing them that chicken can be prepared in lots of ways that you might not have thought of.Marketing obejctives:-Highlight the pleasure associated with eating Quebec chicken-Associate chicken with notions of good taste and conviviality- Contribute to increasing the database of qualified consumers via registration in the Recipe Club- Stimulate sales of Quebec chicken.