We decided to approach the consumer with our message on a unique place to emphasize the main advantage of Quelle mail order house - shopping anywhere. We turned the phone-booths in the capital city centre for one week into changing rooms. Instead of the phone directory the new Quelle catalogue was attached inside to offer immediate opportunity to choose a product from the catalogue and order it by phone.

Quelle experienced a 40 % increase of ordering the catalogue (phone, sms, e-mail) in the district where the phone-booth promotion took place. Secondary the promotion helped to improve the Quelle brand values shopping convenience.