Highlight Kids Club benefits focusing on exclusivity with features such as a lenticular membership card, a Kids Meal coupon, and members-only online content. Targeted content using mainly picture-based activities in the younger kids version and more challenging word-based activities in the older kids version.

Burger King successfully communicated to kids that being fit and active is fun, hip and empowering. During the TMNT promotion, 14,713,500 Kids Meals and Big Kids Meals were sold at Burger King.