The – very small – target group´s desire for prestige, design and sportiness is extraordinary and a great challenge to be satisfied. The Audi R8 5.2 FSI is now the centre of a widespread attention: 4 countries, a circulation of 60.000, response quote of 9% and a countless number of requests for appointments with the local dealer. The launch mailing was consequently honoured with a spot at the “Jahrbuch der Werbung 2010” (Yearbook of Advertisement 2010, Germany).