Cannes Lions
SAMURAI, Tokyo / NISSIN FOOD PRODUCTS CO. / 2016
Overview
Entries
Credits
Description
Lyrics were written based on the theme of Curry Meshi. Props modeled on the Curry Meshi packaging and characters in the TV commercial also made appearances in the music video.
Execution
Implementation:Music video / Mashup music video
Timeline:Starting October 21, 2015?ongoing)
Placement:YouTube, TV programs, karaoke
Outcome
It reached out to fans of both Wednesday Campanella and Curry Meshi. The video has been viewed on YouTube more than 1.7 million times.
It succeeded in Wednesday Campanella and Curry Meshi mutually acquiring each other’s fans.
Collaboration in the song and music video led to the generation of waves of buzz, including sales of Curry Meshi with para data of the song, and a joint appearance in Japan’s most famous music program.
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