Financial education is important. Research shows that when people start to learn about money at a younger age, it will help them to understand more complex financial situations better at a later age. However, nowadays financial transactions mainly occur in the digital domain and a cashless society is becoming more feasible. This makes money less tangible, which impacts the financial development of children. Moreover, parents miss out on the moment of giving aphysical allowance and therefore it becomes more difficult to discuss the value of money and explain the concepts of saving and spending.

In the process of concepting and developing Rabo PinPin we worked closely together to create a state-of-the-art app that is available on a large range of devices. The concept was based on thorough research of the target audience: children with a Rabobank bank account in the age of 6-12 years old and their parents. On October 16th, Rabo PinPin was launched nationwide and for free. The entire target audience, the 80.000 children in the age between 6 and 12 years old with a Rabobank bank account, received a PinPin starters kit. This kit contained a PinPin piggy bank and the markers that triggered PinPin to come to life in AR. 90% of the local Rabobank offices participated in promoting Rabo PinPin through the ‘spaarweken’: a campaign aimed at educating children on the value of saving money.