Cannes Lions
GREAT, St.Petersburg / FC ZENIT / 2012
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Great Russian poet and at the same time a dark-skinned Ethiopian's expatriate descendant, Alexander Pushkin, performs an antiracist rap song as a FC Zenit fan. A choir of characters from his immortal works helps him. During this act Pushkin finds himself on a football field dressed in FC Zenit's football kit. Racist fans cast a banana at him from the tribune. Pushkin slips on the banana and falls. All characters from Pushkin's books are indignant at that and a giant wizard's head from the "Ruslan and Lyudmila" tale blows racists away from the stadium. In spite of the falling, Pushkin continues to play and score a winning goal. Final choir.
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