Cannes Lions

RACISM AWARENESS

McCANN ERICKSON PORTUGAL PUBLICIDADE, Lisbon / AMNESTY INTERNATIONAL / 2006

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A white man is walking on a sidewalk when he accidently bumps into a black kid. The white guy goes off yelling racist/xenophobic things at the kid in front of everybody. The kid and his girlfriend just stand there, surprised. Because he´s yelling at the kids, he gets distracted and is suddenly hit by car. Fade out. The same man wakes up in a hospital bed, completely bruised and realizes that the doctor who has just saved his life is also a black man. Pay-off: How far does your prejudice go? Respect the immigrant. Amnesty International.

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